Selling to Corporates

Wybrand Ganzevoort Meet Bill 0 Comments

In today’s on minute lesson Bill gets things muddled when he decides to sell to the supply chain. Many small businesses think that the way to do business with corporates is through the supply chain. Although this might be right in some instances, in most cases following this route will leave you disappointed. The right person to talk to is …

Differentiation

Wybrand Ganzevoort Meet Bill 0 Comments

Corporate companies like to box things into categories. When a company comes along that promises that they can do everything the corporate becomes skeptical. The thinking is that they are looking for a company that is good at doing one specific category of services. Many small businesses do not understand this so they put everything that they have done or …